AMATERAS will open its first pop-up store since its rebranding at Shinjuku New Man on September 2, 2024.
2-week limited POPUP STORE 9/2-18
AMATERAS's Japanese and Western worldview is expressed in the event space on the first floor of Shinjuku New Man.
In the store where you can feel the warmth of wood, we have everything from nightwear with bold Japanese patterns to our new line, WABISABI WEAR. You can try them all on.
Comfortable, high-quality items made with carefully selected materials
NIGHTWEAR and WABISABI WEAR both have one thing in common: materials.
NIGHTWEAR supports comfortable sleep and uses silky, light materials that make you feel like you're not wearing anything.
WABISABI WEAR uses materials that flatter your body silhouette, are stretchy and easy to move in, and don't tire you out even when worn for long periods of time.
Please come to the store and touch it for yourself. 
Newman limited item: AMATERAS-like tracksuit
The New Man exclusive item is the tracksuit, which is extremely popular at AMATERAS.
The unprecedented crimson color will become the focal point of your outfit.
[POPUP STORE INFORMATION]
Date: September 2-18
Location: Shinjuku Newman 1F Event Space (next to Blue Bottle)
Opening hours: Monday to Saturday 11:00-20:30
Sun 11:00-20:00
